It’s no surprise that 3 out of 4 patients search for a new practice online, and if your practice doesn’t show up on the first page of Google, you’re losing out on new patient volume.
It goes farther than just your online presence, though. In addition to providing excellent care, you also need to offer ease, access, and convenience at every step along the patient journey, as well as for your staff.
With a commitment to continuous innovation, our trusted partner, PatientPop, integrates with Healthovator EHR for an all-in-one solution to practice growth. PatientPop helps practices drive business growth, modernize the patient experience, and streamline office workflow.
The result: an optimized, digital experience at your practice that patients—and staff—prefer.
I recently interviewed Olivia Ames, a Practice Growth Consultant with PatientPop and we chatted about the three keys for new patient acquisition, and how to stand out among your peers.
You can check your online performance HERE for free!
Enjoy!
Transcript here:
JR
Hello, hello Elevators, the new world is here, it’s 2022 Digital marketing is continuing to shift. Facebook ads don’t perform the same way, being online effectively and efficiently within your budget. Getting heard on any device, especially phones these days is of the utmost importance. So I have an expert here in a practice growth consultant Olivia Ames with PatientPop. And we’re going to talk about the three keys in 22 and 2022, for new patient acquisition. So it’s basically a quick 20 to 30 minute interview in a checklist to see if you have these three things operating on the level that you need to. And if not, I want you to hang tight for the special free offer that Olivia has put together for our community. Because you can’t afford to not have these three things hitting, you can go spend on ads and all this performance. But if these are not working and not foundational, and you haven’t done it affordably, you’re at the back end of smart marketing agencies that will charge you big fees, and ultimately not getting your ideal patients in front of you. So if you’re a game changing doctor that gets great results, then we can’t afford to not have the right marketing in education set up to get you the patients and get the patients the impact that they’ve been looking for. So Olivia, tell me a little bit about your background and how you saw it was so important based on your own story of being able to be found, especially online.
Olivia
Yeah, absolutely. why I’m so excited to be here. And thanks so much for having me, I’m super excited to share about what really is going to allow practices these days to dominate in their local area as the best provider and make sure they’re capturing all the patients that are trying to find them. And yeah, I have a really unique story with PatientPop and how it found me. I reached a point where it was time to find a new primary care provider. And like everybody else, you don’t really know where to start. And you’re asking friends or getting a referral. And most practices have those bread and butter referral patients. But I wasn’t even getting a referral. And so I went straight to Google like everybody else these days. And Google basically told me, these are the best primary care providers in your area. And after doing research, I ended up choosing one that was, ironically enough, a PatientPop provider. And that’s how I found my new primary care provider. And, you know, now I’m two years in and absolutely loving my experience with them. And it was crazy for me to know that I wouldn’t have found them without a PatientPop, but without Google. And I was able to read about them and why patients think that they’re the best. So yeah, like you said, it’s 2022, everything has moved online. And for private practices, this is an exciting time, but also it’s pivotal to make sure they’re checking all the boxes and doing the right things. Otherwise, they’re getting lost in the search. And so there’s hundreds of patients every single day that are trying to find a new provider, whether it’s an orthopedic surgeon, a podiatrist, pain management physician, and if you’re not showing up digitally, patients aren’t able to find you. So I’m super excited to chat about what three things really allow us to dominate in our local area. And make sure we’re either bringing a new patient or a specific type of patient. So I’m super excited. I have had a great experience with PatientPop, as a patient and as an employee, so I’m super excited to share.
JR
Well, thank you, Olivia. And for all of you I owe Olivia a huge apology. I did not shut down my email inbox before I started this and to interrupt the interview. So I took a few months off of recording over the holidays, and I just bombed their bad. So my apologies. And waiting going through my tech mess that I still didn’t get those down. So welcome, everybody. But yeah, let’s jump right into it. Because the one thing that PatientPop really blew my mind about after you found us and kind of looked at the practice that I was working with is the overall value. So as we go through these three areas, I want you to keep a tab like even if you’re paying the best of the few things that we’re going to cover here individually, you will rack up a bill of upwards if not more for some people that don’t know, two to three grand a month for the overall service. So I need you to hear some of these benchmarks at the end. But let’s get into the first you’ve all probably heard it, SEO, what is it and why it’s important and you know, we’ll get into what I typically see unknowing doctors and groups paying for an SEO Analysis slash monthly recurring and if they don’t keep it going, how they drop on those listings. So let’s jump into one: What is SEO?
Olivia
Absolutely. So to keep it simple SEO is organic search rankings. And there’s a lot of stuff that practices and doctors have to do behind the scenes to make sure that they’re showing up organically. And JR, I’m not sure about you. But a lot of times when I’m searching for specific things online, if I see a paid advertisement, I’m sometimes not always compelled to click on it, because I’m wondering, why is there a paid ad? And why are they looking, you know, to target specific people. So, paid ads don’t get me wrong are incredible in some instances, and PatientPop does them and we do them really well. But the game changer is showing up organically. If you are a podiatrist in Texas, make sure that you know a patient that’s on the market for a new podiatrist and Austin, if they’re doing that search that you guys are showing up as a top option. And it’s organic, so that SEO is making sure we’re checking all the boxes behind the scenes, and making sure that the visibility is organic and clear.
JR
I fully agree and I’m somebody in the regional world that spent millions of dollars on ads, and how Facebook worked a couple times before meaning we are new to it, I could go do a live video and it would go to 1000s. And I got that organic reach, I could do an ad and I could get a new patient, essentially for 30 to $75. So the competition wasn’t there. And now third, the censorship if you’re in functional or regenerative and even weight loss, that word is so much difficult. They’re making sense of the changes in June, through Facebook and through Google is not what it used to be if you’re in one of these three niches: weight loss, lifestyle regenerative are functional. So learning the strategy of SEO in a way that your consumer knows the language that is how they’re searching, that is systemized and optimized is now a necessity in this digital marketing game. And even going back to grassroots efforts of seminars and talking and referral processes and systems and automation. Chatbots call all the things that are increasing the user engagement and experience is more important than ever before. So don’t get me wrong, I love spending on ads. But if the foundation of not being searched organically compliantly in today’s day and age is not competitive, it’s going to be hard to compete against those customers, those competitors that are still paying much less for a patient or a lead than those that are not doing the organic strategy.
Olivia
Absolutely. And you made such a good point. But ads are an aggressive strategy. And they have their time in place. But always making sure we’re doing the organic things that we can to show up in those local searches. And then taking it maybe to the next level for paid ads. But absolutely, I’d always suggest organic, you know, SEO over an ad if you’re starting off, or maybe you don’t know where to start? Absolutely.
JR
It’s a long game. It’s like you want to get found, you’re building your website, you have all this education, you’re building that from the beginning, but certain people don’t know how to use it. Or again, you charge big bucks. And they do a sloppy job or they’re good for their first 10 customers. But then when they hire the second or third person that doesn’t have the same skill, I’ve seen a lot of these marketing agencies that don’t have the lasting power, the staff, the management accountability, the founders pretty good at this, but then it gets watered down as they’re trying to grow their businesses were one of the things I like about patient bop is they’re big, and there’s accountability in the system, and they have to be competitive and have to get results are otherwise that you just go to the next person. And we’ll get some of that at the end. But any other details on SEO before we get to a very similar component of SEO is reputation management.
Olivia
Yeah, just the last thing I’d like to add is for those out there, maybe that don’t know what their SEO looks like right now. There is a simple way to check it. And if you’re maybe an orthopedic surgeon in Atlanta, you can go on Google and look up the best orthopedic surgeon in Atlanta where you can look up specific services for rotator cuff tear in Atlanta. And when you do these searches, you’ll start to see what my potential patients are seeing right now? Do we have a seat at this table? If you’re not showing up for that search, best orthopedic surgeon in Atlanta, all of those patients, hundreds of patients that are doing that search every single week, every single month, they you know aren’t able to find you. So making sure that you know if you want to check where you’re at with your eyes Do right now that’s a great place to start.
JR
That is such easy applicable information right here. So two things, just like you said best at whatever you’re doing and what your niches are, especially the way that the consumers are saying they need it. It’s why businesses like massage or chiropractor that have been around a long time, are really important for your SEO, your Google, if you’re paying on that, whereas things like regenerative functional, or some of these words, that’s more challenging, so you’re gonna have to go second to what Olivia said his condition, knee pain, headaches, you know, libido challenges, alternatives to surgery and drugs, whatever it is that you are desiring, or they’re desiring to have happen from an outcome is very important to do this searching. And if you’re not in these two ballparks of Best of or the condition of what you’re trying to solve, then just know you have work ahead. And the last part, like we mentioned, the beginning, typically, people in SEO firms will charge somebody 2500 to $5,000 for this keyword evaluation. So I’ve seen that and then upwards of anywhere from $500, to $2,000, a monthly management fee for that to do a few blogs, in posts and everything. So just remember those numbers, I’m, I’m much more like seeing that four to $500, a monthly range for SEO if you’re trying to pay or do this solo, but you know, some of these big setup fees and searches. It’s negotiable and not always needed, in my opinion. So just know that as we go through this presentation, anything to add on that. Okay, Olivia, tell us about reputation management. I know if I am basically wanting to have surgery or something big done in my life, that there’s no way that I’m going to somebody without great reviews, we do that with food, we do that with, you know, any big purchase that we buy, we want to make sure we’re getting the real deal. So where can reputation go astray? If they’re not, you know, showing up that way?
Olivia
Yeah, absolutely. So reputation management is so important, because like you said, people in general, they will go to a new sushi restaurant without checking reviews, making sure they’re going to the best, they won’t buy a new vacuum on Amazon without reading thoroughly through and making sure they’re buying the best. And it’s the same exact story for our doctors, for surgeons. And if you don’t look the best you’re losing those patients. And where we’re at today is most practices that I talked to, they already have a reputation tool. So I would say if you’re not already managing your reputation with something that makes it easy and streamlining, that is absolutely the first piece and you know, making sure that you’re capturing those referral patients. And your reputation is so important, because if I’m looking up the best orthopedic surgeon in Atlanta, I’m going to be looking at three options. And I’m going to choose whichever option looks the best. And we find a lot of times that angry patients leave reviews. And I wanted to show you what our reputation tool looks like. So you can just have a quick visual. And maybe I come into your practice, I have a really great experience, we make this really easy to leave feedback. And a lot of practices right now have no feedback, because it’s too time consuming. Patients don’t do it because it takes too long. And we make it super simple. This is going to say Were you satisfied with your visit, it’s as easy as an Uber ride, or anything where you’re leaving review, that’s super quick, you’re basically going to be prompted here with automatically five stars for the practice, I can say, Doc was great. This is gonna post straight to Google, and no extra work on your end. So we want to make it easy for patients to do it. That way. We’re getting a lot of positive reviews and getting them quickly. But on the flip side, where, you know, mostly this is where practices are being held back right now is that one star review or that two star review from three years ago that is still pulling the rating down? Those practices are gonna love this. And maybe I had a long wait time for a high copay, something that is not a direct reflection of the practice or the provider. I’m going to say no, I wasn’t satisfied. And this is basically going to act as a safety net to where I can put in my information here. I can say long wait times. This is never going to be posted to Google for anyone to see, it’s going to go straight back to the practice so they can take the feedback. They can use it to grow their practice, enhance the patient experience, but it’s not going to keep future patients from coming in to see them. So this is a great tool that we have. And it’s essential to make sure we’re getting that positive feedback. And we’re piling that on. But be sure that our negative reviews aren’t a direct reflection of our providers’ care, making sure that they’re not going online.
JR
That’s huge. So a couple things right there. As we talked about comparison, what you could do right now go such and such in pain management or family practice, how many reviews does the top competitor in your area have? Versus you, if you can see that number, right up to top Commonwealth pain and spine? 363? That’s one of our competitors in our area. So you know, seven, what do you think is going to get more reviews or more, I’m going there when you do that. So that’s the first competitive analysis you could do right there. How many of you have guessed like Olivia talked about automation, you will not get to that number unless you make it easy for them. Or clinicians or Ma’s, they’re not comfortable at asking step will you get a testimonial or this and that unless they’re trained, and they have the scripts, this software connected to your EHR makes it easy, so you get those big numbers apart. So I’ve again, and then the third thing is managing the bad ones, this filter that can save you so much, if you go look at you know, if you have somebody has 2030 4050 reviews, which we see on average, typically, then in five of them are bad, you’re a four star already, and that’s going to hurt you and like and then the third part is most people don’t go manage those they let them sit versus reputation management as a jumping on it hopefully before they post be when they do post having the right response that makes you look good, or humans sometimes a bad review and like then asking your you know, loyal fans to go, you know, defend, you sometimes can be a good thing, especially in like the pain management world, you all know, sometimes you just don’t give them their medication or they’re unhappy, or you don’t give them the world and you get that bad review. And then there’s a strategy and a system in place for all of this, for those that are looking to the next level. So automation, such a huge key, many reviews critical, and then managing good and bad ones is part of the strategy. And Olivia to have some time somebody internally, this takes a staff member, this takes both. This takes people asking so you can save yourself time. And I see companies out there again, on a range charge anywhere from this service alone of 500. Up to you know $1,500 On average that I see for this service alone any insight or feedback from your angle on that cost?
Olivia
Absolutely, I would say 90% of doctors that I talked to say, we’ve been using a reputation tool that we’re not happy with, or we’re paying somebody local to our SEO or we’re not seeing the results. So it’s always tough for them because they finally see a solution that will work but they’ve already spent a ton of money. So sometimes it’s a little like we miss them, you know when they were originally searching, but PatientPop is great because it’s an all in one platform. So we do the reputation management, like we talked about, we do the SEO, and we do everything basically to make sure that providers are able to get found, look the best and really enhance the patient experience. And not to mention with reputation, there’s something that practices don’t think about today. And it’s not only pumping the reviews to our practice page, but it’s making sure that each of our providers have positive feedback as well. Because if I’m referred to a dentist in my area, I’m not looking at the reviews for the dental practice, I’m looking at my dentist specifically, making sure that I can trust them. Same story for a pain management position, an orthopedic surgeon, I’m looking at the doctor individually and that’s something that people don’t think about today. And a lot of times with reputation companies you’re paying separately for your practice for each provider, and it’s just sometimes not a manageable price point. So I would say a solution that’s all in one where you’re paying a flat rate every single month and you’re not absolutely spending all of your money if you know a perfect fit, you’re checking all the boxes, you have a reasonable price point and we’re also making our providers look great as well.
JR
Awesome. So now we have the importance of this foundational marketing stuff again before you go do all the ads but maybe you’re doing the ads you skipped going and collected $200 And you got right into the big game. Or maybe you’re starting foundationally you’ve maybe just overpaid like I have many times and doing different marketing things but you got some great foundational pieces in you are either doing paid and organic traffic and people are landing on your website. How good does it perform? And this is like where it breaks my heart because I see people spend 50 $1,000 on these beautiful custom websites, I see them spend three to five or $10,000. And they don’t land people or they’re not designed to convert or be a part of that SEO or organic strategy, or get people at different phases and meet them where they’re at. So you’ve had to be on the front side of building 1000s of websites that patiently pop. And there’s a handful of features that are critical for a converting website. So how can we summarize the importance of when they land there, the websites get to work and a little bit about your guys’ process of making a great website.
Olivia
Absolutely, and a website is oftentimes underestimated. It’s 50% of the game. And it doesn’t matter if you’re getting hundreds of great referrals. And you look really good if your website isn’t performing properly, because people can’t find it. And if you have the most beautiful website and have all of your competition, it’s basically like having a billboard in the desert, it looks great, it’s beautiful, but patients can’t find it. So it’s not serving the purpose that we paid for. So patient pup websites are different because they’re on a cloud based platform. So Google is updating its algorithm and sending out updates every single day, with really big updates twice a week. So with a website that is just made and sent out, and it’s not consistently being updated, it’s not going to keep up with Google’s algorithms. So it’s going to be really hard for Google to promote it as the best website. But also, a lot of times websites aren’t coded properly on the back end. And without, you know, diving too deep into the schema stuff, basically, the coding on the backend of the site, how to have key information plugged in to make sure that Google knows what your website is. And I have this website here pulled up as an example. The left side is website coding, the right side is what’s what’s in that backend coding, and what is Google pulling from the site. As we can see, now, we don’t know what type of position physician practices, we don’t know their hours of operation, we don’t know where they’re located. So it’s really hard for Google to promote these guys as a, you know, top practice in their area if Google doesn’t know where they’re located. So it’s really hard, you know, for a website to function, if it’s not properly coded on the backend. And that’s the main thing that we see across the board is people drop five to $10,000 on a brand new, beautiful website. But then patients can’t find it, because it’s not coded properly. So that I would say is the main thing that holds practices back today with the website. But there’s also a lot of info on the front end to make sure that patients have a really good experience, too.
JR
Yeah, and I think we’ve talked about that some people, they see an organic blog post, or they get a review, and they’re popping in the first time, they may be fact finding, they’re not even aware, or shopping, or whatever. So it may be having a nice converting PDF or an educational webinar. Others like practices that have more of a maybe an integrated sales team of many discovery calls, or then those that are patients and established especially if they’re on the phone these days, how user friendly it is, they’re to go book, your appointment, or your call or pay your bill right then in there. And it’s a friendly experience versus hunting and pecking and navigating, and I love how you guys have a structure to where all those buttons are right there on the page. But what’s most important to me is that you guys basically understand what basically calls the action has to happen to get people to say yes, at every juncture. So you know, whether it’s education, blog services, it all goes in there in a clickable usable fashion that provides a great experience for the first time visitor, the user, the patient, because this isn’t just about new acquisition. This is about keeping people coming and user friendly, and working along the way. So the simple answer is, if all these things aren’t stalking, and you’re not getting the leads in the conversion, or even looking at your statistics and seeing people come to your website, but bouncing off and not spending on there is like we need something a little bit different. So and then the last part that you guys do special which is why you know it has to work is copy the importance of for SEO not having duplicate content. Most average people go look at their competitors’ websites. Here’s theirs and they chunk some stuff on their website, and they’re copying things pretty close to the shell. Tell me about copy in the importance of making that a great experience and having individual copy for their website performance.
Olivia
Absolutely. And I love that you mentioned because that’s also something that goes unnoticed by a lot of practices or even a lot of website companies. Google doesn’t like plagiarism. And if our website has the same exact copy as another, you know Pain Management site in the area, Google’s not going to trust us because it doesn’t want to promote a practice that’s using the same copy on the back end. So copy is super important. A for that reason alone, the plagiarism and making sure that Google wants to promote us, but be making sure that we have a copy on our site that has SEO and patient conversion in mind. And we do that by one plugging in key words to every single thing that we write on the website. But we have service pages for every single service that your practice wants to show up and dominate for in your area. You mentioned back pain, neck pain, you know, for a pain management position, we will build out a microsite for all of the services that you want to show up for and dominate in your area. And not only are we going to write them all for you individually, you know, writing with SEO in mind, we’re also going to answer all of those in q&a format to match how patients are searching. A lot of times they’re Googling, why do I have back pain? Why do I have neck pain? We want to make sure that we’re reaching those patients to the copy is super, super important. And not only in Google’s algorithm, but also for our patients being able to find us too.
JR
Yeah. We talked about that user experience. So that’s critical copy, SEO. That experience can you show like a website? There you go that has like, all if you look at the homepage, if somebody is coming as questions, text us book the appointment, pay your bill. This is about keeping people like I said at any phase patient to prospective patient getting what they need fast and easy form. So anything you want to share about experience and what you guys have found on websites sticking times being able to work for all people that are visiting.
Olivia
Absolutely, and most healthcare sites today are converting patients at around three to 5%. So every single patient that finds our site, only three to 5% are booking an appointment. Our websites are converting patients that find the site at 10%. So we have a lot of things plugged in for patient conversion. But also there’s functionality that patients expect today, if they’re not able to text their provider, people are busy, they’re working all day, they maybe have 10 minutes where they can, you know, make a new doctor’s appointment. If they can’t text their provider a lot of times, that’s a game changer for them, if they can’t pay their bill online, if they can’t fill out digital intake forms. So there’s a lot of functionality that patients expect today. And it’s about making the patient experience easy, while also making sure that we’re keeping our patients around and they’re coming back. And I wanted to show you what some of that functionality looks like. So for example, we have book appointment functionality. This is something that has really started to dominate the past few years. But we want to make it really easy for patients to book with us. If they can’t book on their website, you might be missing those patients. If you call the practice, they don’t answer that the patient’s gone, they’re gonna call somebody else. So making sure patients are able to book online. And we also have functionality for patients to fill out all of their forms online. This is something that is wild that people don’t have printers in their house anymore, and they don’t have a printer, they can’t print out their forms and bring them in. So making sure that we can submit this digitally is a game changer for patients today, it just makes the patient experience extremely seamless. And then the last piece I would say that’s really focused on patient experience is going to be our text option. So I mentioned that booking an appointment via text but even sending your insurance card or confirming your appointment, having all of that via text makes it really simple for patients to communicate with us. And it just makes booking an appointment, keeping your patients the whole process seamless. So everything that we do is fully HIPAA compliant. And you know, our goal ultimately is to bring in more patients B keep those patients and make them want to come back and enjoy their experience.
JR
Yeah, it’s so important and you know, especially you know, the people that are millennials, the people that are on their phone now more than ever, it comes down to simplicity. The more complex something is and your website doesn’t deal with today’s age and time. It’s you’re going to lose. So this is all foundational. And again, I’m not an automation expert. I certainly went to every marketing course and know people and influence and sales and coaching very well. But I’ve never been a techie. I’ve always outsourced the things that I’m not Good at, but at the end of the day, it’s all been disjointed versus this kind of brings it all together for that foundational expertise. So I always coach to what I call a Cadillac, or Bentley, whether you’re doing SEO or getting a house or a new car, you know, the key is gonna get you from Minnesota here to California. So as the Cadillac and so as the Bentley, that’s just how fast and what style you want to drive in. And this is basically the Bentley, but at a key price in the middle range. So meaning if you look at SEO, you know, that’s at a minimum, if we’re at the bottom scale of a good SEO company, they’re going to probably be about 500 bucks a month, but they’re going to do your keywords and links, they’re rarely going to do blog or unique content for you, right, then the same thing with reputation management, on you know, the best of a, you’re going to be paying 500 to $1,000 a month, but then the website 510 to multiple K. And if you break that down into monthly, let’s just say as a 5k website, that’s another, you know, $450 a month. And I, when I was first introduced to PatientPop, I said, Okay, what’s this gonna be? And I was blown away by the offer. And then there was a holiday special and something I was like, how does this company even make money? And they said, Well, we got to keep you for at least a year to make money. And I was like, that makes sense. They’re doing their low barrier offer getting you to build it, and they want a relationship to keep you going. And why would you change it when the automation, the tax, the leads, the practice are coming right there. And I was like, that’s great, you know. So if you’re not getting leads on a consistent, predictable couple of searches that we told you to do on this webinar, then you’re looking at the whole kit and caboodle between 800 to $1,200 max, for everything done, website, copyright, all the SEO reputation. It just depends, like Olivia said in the beginning, what do you already have? And what do we need to bundle and customize for you. So the best and easiest thing to do is they will do a diagnostic, they will pull up these three factors that we just talked about and say how are we doing? And even if you don’t go forward, you’ll know where you got to work on or tell your people or computer or hold them to the expectation of whoever you’re using that we need to get here or it’s time that we go to something that works a little bit better in these guys’ work. So anything that I’m missing Olivia is you have no risk, what is the way they can contact you? I have my emails and I get a little bit flustered keeping them open here. So the way they can contact you I have that my emails I get a little bit flustered keeping things open here.
Olivia
So yeah, no problem. I would say next steps for somebody that is curious on how I am stacking up against my competition. We are going to send out to everybody that watched our webinar and checked in with us a competitive scanner where they can plug in their information, see how my stacking up against my competition. And then from there we’ll basically walk through a one on one patient loss diagnosis, identifying what errors currently exist, why they exist, and then how we can fix them. And then from there, if there’s a ton of synergy with you know, the practice goals and what we have to offer, we can build out basically a custom bundle for what services I think and it meets, you know, thinks that they need to be the most competitive in their market. So first step would be filling out the competitive scanner and then of course if anybody wants to reach out to me directly I can write email as olivia.ames@patientpop.com so we’ll make sure everybody has that if they want to reach out to me directly, and then they’ll also have the competitive scanner and a little bit of information on kind of everything that we covered today.
JR
Well, I greatly appreciate that. You guys, that’s over $1,000 value. And just like SEOs, they go do their analysis and everything like that they usually charge for that. So introducing this to my audience, they were willing to give a handful of those for free. So jump on that offer you got nothing to lose and everything to gain because people out there need the game changing influential doctors that are making a difference. So marketing and sales cannot be ignored. If you want to do what the best companies in the world do. Pharma has it, the competition has it. So don’t put your head in the sand. When it comes to the most important thing for you. You have the greatest income in the freedom that you desire to practice when you desire and we need you the world needs you right now. So go jump on this call, Olivia PatienPop. Thank you so much for the collaboration and sharing your time and expertise with us means a lot to all of us.
Olivia
Absolutely. Well thanks so much for having me and I’m super excited.